Many people think building a website is similar to building a social media presence, but there's a major difference. Social media platforms are owned by profit-driven companies that control everything, and can kick you out or change the rules anytime, leaving you with zero ownership or control. A website, however, is part of a decentralized web made up of millions of individually-owned sites, where you actually own your content, design, and audience relationships.

As artists and creators, the web is an incredible opportunity to create something of our own, instead of feeding the corporate platforms that want us to be content machines. In making a website, you're carving out a home on the internet where you get to decide everything: how it looks, what content you publish, how people navigate it, and what rules apply. 

In a capitalist world of one-dimensional websites designed to grab attention in 3 seconds flat and push people through sales funnels, you can create a space that feeds you and feels like a gift for others to arrive at. You could build a digital environment that feels like an expressive, welcoming place where people can hang out, experience something meaningful, or go down rabbit holes without being rushed to buy something. My goal is to help you create something alive and fluid, always evolving to hold all the different sides of who you are and what you do.

The best part? When you focus on creating something genuinely worth spending time in, the right people find you naturally. They stick around because your digital space feels real, feels human, feels like a place they want to return to. And when you leave people feeling connected, valued, and seen—the sale will take care of itself.

A note on social media v.s. websites